This is the first ever, ever logo I seriously set out to draw (Yeah sure I’d done some stuff in before but it wasn’t meant for anything). It was done under tremendous pressure from my friend Neo in his car outside my townhouse unit one evening after work, in about 2 odd hours. I’d just discovered GIMP a few days earlier and didn’t even know how to work it - but this is the night the magic of layers finally made sense to me.
Long story short, this was our first formal venture into entrepreneurship in April of 2007. Knee-Jerk Innovations - meaning innovation came as naturally to us as a knee-jerk reaction, hence the tag-line ’naturally innovative’.