There is no such thing as a dumb user…

There is no such thing as a dumb user. There are only dumb products.

- Timothy Prestero

And that boys and girls is our quotable quote of the day. Found this in a mailer from Hostmonster, decided to google it and found a linkedIn article by Massimo Zefferino instead. A few things that hit me hard in the article:

Designers and programmers often surround themselves with other designers and programmers - so they often fail to recognize how advanced our skills and knowledge actually are in comparison to users.

I find that the above is exactly how a developer/designer office comes up with ID-10-T and PEBCAK errors, instead of realising that:

The problem comes back to those who fail to consider the reality of common users. The challenge, therefore, is not to create a program or system that impresses your boss, other experts or your peers. The challenge is to create something that can be understood seamlessly by the masses. This not only requires skill but outside perspective as well.

Massimo can drop a mic now. I mean, da Vinci said it best:

Simplicity is the ultimate sophistication.

I'll be thinking of my users now.